Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Monday, August 30, 2010

Tips to make your site in Google’s top 10

If you want to make your site in Google’s Top 10 and also increase your website’s page rank then you must follow these standard SEO techniques.

• SEO Friendly Design :-
Make your site as per SEO rules and also search engine friendly so that it is becomes easier for search engine robots to crawl your site. It would be even better if you can add a sitemap to your website as it is approved by major search engines like Google, MSN and Yahoo.

• Keyword Analysis :-
Always conduct an effective keyword research before finalizing your keywords. Don’t forget to checkout the competitor’s keywords also. Always use long tail keywords as they are less used and therefore more targeted. Take help of keyword research tools available on the net.

• Original Content :-
Always include unique and original content in your websites. You can take ideas from sites offering articles on related topics but don’t copy them blindly. Try to write it in your own language.

• Directory Submission :-
Submit your site to SEO friendly web directories to gain links. Always make sure to read the terms and conditions before submitting your site to directories like DMOZ as it increases your Google’s ranking like anything.

• Article Submission :-
Write informative and unique articles on your website’s topic and submit them to SEO friendly web directories like ezine articles etc to gain links. If your article is useful and informative then people will read it and link back to your site.

• Blog Update :-
Blogging is an effective way to gain link popularity. If you constantly update your site’s blog with refreshing content then visitors will surely come back again and again.

• Remain updated on all kinds of SEO tricks and techniques :-
It is very important to remain updated on all kinds of SEO methods and implement them in your optimization strategy. Also use the recommended SEO software for your work so as to perform better and effectively.

Friday, August 20, 2010

Most Vital SEO Services That Your Business Should Hire

If you have not yet started using SEO services for your business website, then its time that you start finding a SEO company today so that you can turn your website into an effective marketing tool for your business. There are many companies in the market providing SEO services at affordable rates, out of which you need to select the one that suits your requirements perfectly. But your role does not end here completely. After you select the company to offer you SEO services, you have to ensure that the services offered by them are right for your website so that you can extract maximum benefit from it. You have to ensure that your SEO Company provides the following 3 vital SEO services.

1.KEYWORD ANALYSIS :-
This implies thorough research of all the keywords that are applicable to the services or products offered by your business as well as the keywords your competitors are using in their website optimization process. After this research is over, only then the SEO company will be able to decide on the keywords that will be used to search for the products and services offered by your business. Then a compelling copy needs to be made using these keywords so that the search engines can cache your website into the relevant category. Keyword analysis is one of the most important and the first step of the SEO process.

2.UPGRADES FOR YOUR WEBSITE :-
Your SEO Company needs to ensure that your website adheres to the rules of major search engines before optimizing it. This includes an in-depth research of the website. After this if the SEO Company feels that there is need to upgrade your website then it can do so by adding new links or pages in it to improve its ranking.

3.PREPARING SEO REPORTS :-
The main purpose of hiring SEO services is to increase your site’s ranking in the search engine results. But how will you know that your aim has been fulfilled or not? This can be done by asking the SEO Company to prepare reports for your website including all keywords as well as the amount of website traffic received.

But the most important thing that you must remember after you are done with these three services is that you have to check that your SEO Company is not using black hat SEO techniques instead of white hat to bring in website traffic. Black hat SEO techniques will definitely bring quick results but will harm your website’s ranking in the long run. Therefore this process should be strictly avoided.

Thursday, June 10, 2010

Importance Of On Page SEO To Optimize Your Website

Search Engine Optimization (SEO)

SEO or Search Engine Optimization is a process by which we can increase the visibility of our website on search engine listings.

There are two main factors in search engine optimization:-

On Page Optimization

Off Page Optimization

  • On Page SEO:- On Page Optimization is a technique by which your web site gets a high ranking on various search engines like Google, Yahoo, Bing, Ask etc. This factor is related to the content and structure of the website.

o Few Tips on On Page Optimization:-

  • Title Tag: In this section the title of the website is shown. Search engines use title tags to make a link in search results. Usually sixty six characters of the title are visible on search engine result page.
  • Meta Description Tag: A Meta Tag Description is a short review of the webpage which gives a brief description about the website. You can use your main keywords in this section. Meta tag description plays vital role in web page ranking.
  • Keywords: Here you have to choose most relevant keywords which will help for high ranking to your website.
  • H1 Tag: H1 tag should be appropriate to your webpage.
  • Header Text: In this portion a short description about the website are written.
  • Footer Text: The keywords which are not used in title or mete description are written here.
  • Site Map: Brief description of all the internal pages are written here, first you have to write the name of the page (which should hyperlinked with the page url), then write a very short description about the page.
  • Footer Link: Here you have to add the main keywords of all internal pages (you can also mix more than one keyword) and hyperlink with the page url.