Web Design For SEO

There is no point of having a website if no one can find it. If you want your website to perform its best then you should need to ensure that your site have the right web design principles and for that you need to have a hard look at your site from your customers point of view just see that whether your site conveys the essential message of your business and achieves its maximum visibility by reaching as many people. It can be only be possible through Search engine optimization. Ask yourself questions such as:

Who is your targeted customer?

What is the overall purpose of your website and your business as a whole?

What action do you want from a visitor to your site?

What are you selling?

Where you are expecting to receive major traffic?

So you need to be sure about these aspects and make sure that your website should be designed in such a way that it reflects these. Suppose you want to sell package holidays then you should have to design your website with the theme related to holidays, use those colorful images that reflect holidays site. These little things will surely help you to optimize your site and gain importance in search engines.

If people find your site attractive as well as informative, there will be chances of increasing a large number of customers. So your website really needs to be featured in the top 10 search result otherwise you will be losing vital sales and marketing shares to your competitors.

10 Simple And Powerful SEO Tips:

It is very important for any webmaster to know the basics of Search Engine Optimization. There are several blogs and websites offering advice about SEO with great uncertainty.
There are 10 simple and powerful SEO tips mentioned below which will bring loads to traffic to your website.

1. Be willing to learn SEO: A person must be willing to learn SEO. There are many people who are lazy and hence take lot of time to learn and therefore find it a hard task.

2. Be consistent: It is very important to be consistent. SEO does not gives result at a time rather lot of time is needed depending on how consistent and how much effort you put into it and then you will start to see the results within months.

3. Get your keywords right: This is considered to be an important On-page SEO factors which will affect your results on search engines. Before building your websites make sure that you have chosen around 2-3 keywords as your web page will be based on keywords. Your page title is the single most important on-page SEO factor so include your right keywords there.

4. SEO friendly domain names: It’s always good to keep your domain name short, simple and easy to remember. While deciding a domain name for your website try to include your one single keyword this will surely be helpful.

5. Build a sitemap: Many people forget to make a sitemap infact most of them don’t do it. Your site needs to be crawled by the spiders so that it can be indexed in major search engines like Google, etc. Sitemap is needed especially for larger websites so if this is the case make several sitemap pages.

6. Know your competition: It is very important to track your competition. Competition exists and it is essential to maintain links on those sites that are ranking high for your chosen keywords The basic idea behind ranking well on Google is to find out top ranking sites with your targeted keywords and try to find out what they are doing.

7. Link Building: Link building is also an important factor. Search engines tends to rank higher with inbound links from high PR sites and also one should not forget to use keywords in your anchor text as this will help in search engine ranking.

8. Good quality content: Quality content is what matters in SEO so if you want search engines to give high rank to your site then try to avoid duplicate content. Fresh and quality content will always bring good news to your site.

9. Write Articles: Article submission is the next best thing to do after getting your site up. Quality content articles must be published to article directories on a consistent basis; this will increase your Page Rank faster.

10. Blogs: Blogs are the faster way to increase traffic to your websites. Fresh content are always appreciated by the search engines but if you site is only for blogging then try to set up another domain and then put a link to your main website.

Black Hat, White Hat and Gray Hat SEO

Search Engine Optimizers use several types of SEO techniques to optimize the websites which completely depends on their respective goals and objectives. There are three types of SEO:-

• Black Hat SEO - Black hat SEO is all about getting fast results. The method that the webmasters adopt to optimize their websites does get the website to the top of the search engines quickly but sooner or later the rankings are going to fall down. When the search engines notice that a particular website has used black hat SEO techniques to gain high search engine rankings then they ban the site. Black hat SEO creates poor quality websites by using several technology driven automated programs and gains inbound links from other sites (link spam). When the visitor opens the website, the website owner will try to redirect the visitor to some sales page of products etc. This is one of the goals of black hat SEO.

• White Hat SEO – White hat SEO believes in creating quality content for the website first and then optimizing it to gain high search engine rankings. They depend on their content and marketing skills to rank high in the search engine results. They believe in writing unique and quality content for their sites. They do not rely on automated programs like black hat SEO to drive website traffic. They very well understand that it takes time to acquire high search engine rankings and so they work accordingly.

• Gray Hat SEO – There are several types of gray hat SEO techniques. Some gray hat techniques may be banned by the search engines although they may not be against their rules while others which are very risky to undertake can still be used after careful considerations