Importance Of On Page SEO To Optimize Your Website

Search Engine Optimization (SEO)

SEO or Search Engine Optimization is a process by which we can increase the visibility of our website on search engine listings.

There are two main factors in search engine optimization:-

On Page Optimization

Off Page Optimization

• On Page SEO:- On Page Optimization is a technique by which your web site gets a high ranking on various search engines like Google, Yahoo, Bing, Ask etc. This factor is related to the content and structure of the website.

o Few Tips on On Page Optimization:-

• Title Tag: In this section the title of the website is shown. Search engines use title tags to make a link in search results. Usually sixty six characters of the title are visible on search engine result page.

• Meta Description Tag: A Meta Tag Description is a short review of the webpage which gives a brief description about the website. You can use your main keywords in this section. Meta tag description plays vital role in web page ranking.
• Keywords: Here you have to choose most relevant keywords which will help for high ranking to your website.
• H1 Tag: H1 tag should be appropriate to your webpage.
• Header Text: In this portion a short description about the website are written.
• Footer Text: The keywords which are not used in title or mete description are written here.
• Site Map: Brief description of all the internal pages are written here, first you have to write the name of the page (which should hyperlinked with the page url), then write a very short description about the page.
• Footer Link: Here you have to add the main keywords of all internal pages (you can also mix more than one keyword) and hyperlink with the page url.