The photos of various shaped jewelry can be used in such a website and the individual ornament images can act as dividers and headers in a page. Flash design can be implemented in such a site with a touch of creativity. For instance, a jewelry website can have Flash based slideshows that can be used to showcase the various collections of the company targeted at diverse age groups.
The Website design companies making the site of a jewelry company also needs to be careful about using the images. They need to use properly optimized ornament and jewelry images in the sites. Maintaining a balance between image quality and file size is required. The color scheme and content of the side also needs to be in sync with the image of the company. Ideally, the color scheme used in the site should not be too gaudy or crude. Jewelry resembles elegance and using deep earthy colors in the background works well for such sites.
The jewelry website should contain all the information and shipping provisions for the interested customers. The process should not be complicated and a section should be there for customer feedback as well. To reach out to the maximum number of target users, the links to popular social networking sites need to be provided in a jewelry website. The designers also need to implement proper SEO methods in such a site for the same purpose.