A great website with all the right components: design, content, structure, navigation, will no doubt be tremendously useful to its visitors. But, user-experience goes beyond a good website. Anyone searching the product you offer won’t just land on your site and make a purchase. Web shoppers are bound to window shop a little before they finalize a product. In effect, user-experience starts at the window-shopping phase.
Step 1: Research
Let’s assume you are looking for a good quality SLR. You would want to explore all your options before you buy a camera that suits your need and budget. While searching on the web, you come across a YouTube review that has been uploaded by a company DigiCam Pros selling SLRs. The review is thorough and gives you all the information you are looking for.
Social media advertising is a great way to get your business noticed in the web market.
Next, you go for a price comparison of SLRs. You look up Google and voila…DigiCam Pros pops up again. Although their cameras aren’t the cheapest in the market, you still visit their site because you are really impressed by their video.
Optimizing your site to rank high in organic searches automatically puts your business at the top of your competitors still grappling for a foothold SEO.
Step 2: Website Visit
DigiCam Pros website is not only informative, but also professionally designed, easy to find your way through and gives you exactly what you need.
A good website does not necessarily have the most creative of designs. Readable content and easy navigation benefit users, which coupled with simplistic and aesthetic design, make your site workable.
But you are still apprehensive about ordering online and having to wait a few days before the camera is delivered to you. So, you decide to give DigiCam Pros a drop and instead, buy the camera from your local cam store.
Step 3: Mobile Website
Unfortunately, none of your local camera shops have the camera you want. You remember DigiCam Pros, and that with a little extra money you can order the camera delivered within the time you want. Just to be doubly sure this can be done, you check DigiCam Pros on your iPhone.
DigiCam pros is not only available but the mobile version of the website makes it incredibly easy for you to order your camera. Within minutes, you have paid DigiCam Pros and your camera is on the way.
Note that mobile devices have limited display ability. You must design your site to not only squeeze into your mobile screen, but squeeze in with all the essentials required to market your product. Your website should advocate speedy downloads of content, images, etc, to score on usability.
Step 4: Support Forum
Your camera was delivered on time and it works great. However, you suddenly encounter a problem, and no matter what you try, you cannot seem to get around to solving it. In desperation, you visit DigiCam Pros and discover a Support Forum.
A Support Forum for your product is generally a great way to invite customer interaction. Besides user generated keywords help the SEO of your site.
Unfortunately, it doesn’t have the answer you are looking for. You cannot contact the customer service either because it’s off business hours.
Step 5: Monitor Social Media
To vent your frustration, you update your Facebook status or Tweet expressing your dissatisfaction with the product and the company. Next day, you receive an unexpected response from DigiCam Pros apologizing for the problem and asking you to avail their live chat facility or call customer service.
Social media advertising is not only superbly beneficial for your business networking, but also helps you keep tap of your customers, and product feedbacks thereof.
Step 6: Customer Service
You are absolutely elated by the service you receive. Customer service not only patiently listens to your problem but also offers helpful suggestions and demos to solve it. They also offer to replace your camera; no questions asked.
Setting up of a good customer service system helps your customers easily contact you with their feedbacks, suggestions. Not having a good customer support system not only causes you to lose potential clients, but also foster a disgruntled group of customers.
Step 7: Beginnings of a Relationship
Impressed by the service you receive, you make another Facebook or Twitter post, praising DigiCam Pros. You are also open to emails from them suggesting new upgrades and accessories, and turns out you avail most of their offers.
Word of mouth may not seem much, but it does have remarkable impact on your company’s reputation. As an advertising tactic, it’s capable of producing assured results. A system of sending out targeted emails is also important to keep your customers hooked to your website.
In conclusion, good user experience does not begin with just presenting a good website, nor end at closing a sale. A lot else has to be taken care of before a business can build a bank of loyal customers.
Step 1: Research
Let’s assume you are looking for a good quality SLR. You would want to explore all your options before you buy a camera that suits your need and budget. While searching on the web, you come across a YouTube review that has been uploaded by a company DigiCam Pros selling SLRs. The review is thorough and gives you all the information you are looking for.
Social media advertising is a great way to get your business noticed in the web market.
Next, you go for a price comparison of SLRs. You look up Google and voila…DigiCam Pros pops up again. Although their cameras aren’t the cheapest in the market, you still visit their site because you are really impressed by their video.
Optimizing your site to rank high in organic searches automatically puts your business at the top of your competitors still grappling for a foothold SEO.
Step 2: Website Visit
DigiCam Pros website is not only informative, but also professionally designed, easy to find your way through and gives you exactly what you need.
A good website does not necessarily have the most creative of designs. Readable content and easy navigation benefit users, which coupled with simplistic and aesthetic design, make your site workable.
But you are still apprehensive about ordering online and having to wait a few days before the camera is delivered to you. So, you decide to give DigiCam Pros a drop and instead, buy the camera from your local cam store.
Step 3: Mobile Website
Unfortunately, none of your local camera shops have the camera you want. You remember DigiCam Pros, and that with a little extra money you can order the camera delivered within the time you want. Just to be doubly sure this can be done, you check DigiCam Pros on your iPhone.
DigiCam pros is not only available but the mobile version of the website makes it incredibly easy for you to order your camera. Within minutes, you have paid DigiCam Pros and your camera is on the way.
Note that mobile devices have limited display ability. You must design your site to not only squeeze into your mobile screen, but squeeze in with all the essentials required to market your product. Your website should advocate speedy downloads of content, images, etc, to score on usability.
Step 4: Support Forum
Your camera was delivered on time and it works great. However, you suddenly encounter a problem, and no matter what you try, you cannot seem to get around to solving it. In desperation, you visit DigiCam Pros and discover a Support Forum.
A Support Forum for your product is generally a great way to invite customer interaction. Besides user generated keywords help the SEO of your site.
Unfortunately, it doesn’t have the answer you are looking for. You cannot contact the customer service either because it’s off business hours.
Step 5: Monitor Social Media
To vent your frustration, you update your Facebook status or Tweet expressing your dissatisfaction with the product and the company. Next day, you receive an unexpected response from DigiCam Pros apologizing for the problem and asking you to avail their live chat facility or call customer service.
Social media advertising is not only superbly beneficial for your business networking, but also helps you keep tap of your customers, and product feedbacks thereof.
Step 6: Customer Service
You are absolutely elated by the service you receive. Customer service not only patiently listens to your problem but also offers helpful suggestions and demos to solve it. They also offer to replace your camera; no questions asked.
Setting up of a good customer service system helps your customers easily contact you with their feedbacks, suggestions. Not having a good customer support system not only causes you to lose potential clients, but also foster a disgruntled group of customers.
Step 7: Beginnings of a Relationship
Impressed by the service you receive, you make another Facebook or Twitter post, praising DigiCam Pros. You are also open to emails from them suggesting new upgrades and accessories, and turns out you avail most of their offers.
Word of mouth may not seem much, but it does have remarkable impact on your company’s reputation. As an advertising tactic, it’s capable of producing assured results. A system of sending out targeted emails is also important to keep your customers hooked to your website.
In conclusion, good user experience does not begin with just presenting a good website, nor end at closing a sale. A lot else has to be taken care of before a business can build a bank of loyal customers.
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